London Ontario Online News (The Loon)

Welcome to The Loon, where we offer stories from London, Ontario, in the public interest, and as neutral, careful and reflective storytelling, to help our community.

London Ontario Online News (The Loon) brings together London voices to deliver fresh content each weekday. Through podcasts, articles, video features, and in-depth analysis, we cover the civic decisions, local issues, arts and culture, and community stories that matter most.

You can help too. A subscription to The Loon gives you more than news - it gives you the insight to understand your city better while helping sustain independent local journalism for the future.

Our values

• Truth is paramount. We tell the truth and base our work on the principles of veritas, fair comment and public interest reporting.

• We make a clear distinction between fact and opinion wherever we can, framing all content appropriately.

• We are independent of government, political parties and big business. We will present all matters thoughtfully and, where possible, objectively. And, we reject toxic discourse. We never farm hate-clicks.

• We are active participants in our community and will seek to promote it with positivity.

• We follow the science and we listen to experts.

• We support fact-based journalism and prioritize cooperation over competition with our peers. Public interest wins every time.

• Education is vital. We encourage informed awareness of public interest issues.

• We recognize a duty to preserve our work, archiving it well.

• We are open to feedback and we make our own decisions as independent journalists.